To build a shared, evidence-based understanding of how tokenized money can safely enable digital commerce across Asia–Pacific. The group will clarify risks, practical benefits, and governance considerations, ensuring policymakers, merchants, payment providers, and technology partners can make informed decisions with confidence. By aligning terminology, mapping real-world use cases, and promoting interoperable approaches, the group aims to move the region from fragmented narratives to a coherent, trusted framework for stablecoin adoption.

To ensure a balanced and practical dialogue, EPAA aims to include representation from each layer of the tokenized money ecosystem-including protocol and network providers, custody and security infrastructure, issuers and liquidity providers, payment and merchant enablement platforms, and major merchant or marketplace participants. This ensures the discussion connects innovation to adoption, bridging technology, trust, and commerce. Giving providers a clear, neutral insight into the role of tokenized money in digital commerce - helping Asia-Pacific markets move from confusion to confidence.

• Run a launch webinar or panel discussion to unpack real-world merchant use cases and lessons learned.
• Create a De-Mystifying Campaign to simplify and clarify core concepts for merchants and payment teams.
• Develop a shared taxonomy to ensure consistent language and understanding across merchants, PSPs, fintechs, and regulators.
• Produce video explainers and infographics as simple, neutral guides to practical adoption and key concepts.
• Build a campaign hub to host partner insights, data, and educational content in one trusted space.
• Publish a flagship report – Tokenized Money for Merchants: Why You Need to Care to anchor the initiative and provide a comprehensive industry reference.